Do you have an accessibility problem?
We can help you create inclusive and accessible patient experiences
Find out how
The Challenge
Have you considered the unique challenges faced by your patients?
0%
of the existing websites are not considered accessible
0%
of people living with rare disease have difficulty with daily activities
0%
of the population relies on assistive technology to access the web
The Impact
Good for Business. Better for Patients
We make your Patient Support Program (PSP) more accessible to the people it was designed to serve by:
Improving patient engagement across all touchpoints
Fulfilling commitments to patient-centricity and health equity
Reducing risks related to accessibility non-compliance
Improving patient engagement across all touchpoints
Fulfilling commitments to patient-centricity and health equity
Reducing risks related to accessibility non-compliance
Who We Serve
We Support
PSP Management Teams
Increase PSP usage and adherence
Improve patient outcomes
Ensure compliance with accessibility standards
Align with patient-centric strategies
Diversity, Equity, and Inclusion Leaders to:
Demonstrate health equity leadership
Show progress toward diversity and inclusion goals
Build credibility within the organization
Showcase results to the external community
Clinical Trials Teams
Ensure diverse patient recruitment and retention
Improve patient adherence and participation
Comply with legal accessibility requirements
Gain insights into the impact of accessibility on research outcomes
What We Do
Accessibility Services
Scaling Accessibility Profiles Across Multiple Populations
Scaling Accessibility Profiles Across Multiple Populations
We apply the accessibility profile framework to other conditions or patient groups, providing insights into their unique barriers and ensuring your PSP or clinical trial supports all patients effectively.
Patient Co-Design Support
Patient Co-Design Support
We facilitate sustained support to engage patients directly in the development and refinement of your services, ensuring their needs and voices are reflected throughout the lifecycle of the program.
Inclusive Training and Development for Teams
Inclusive Training and Development for Teams
We deliver tailored training sessions for your teams, ensuring they understand how to design and implement patient-centered, accessible solutions for ongoing projects and future touchpoints.
Accessibility Testing Panel
Accessibility Testing Panel
We develop and maintain a dedicated patient panel for a client to test and provide feedback on accessibility issues. We facilitate the panel on an ongoing basis. This ensures ongoing optimization and continuous learning from real patient experiences.
Barriered Populations Program
Barriered Populations Program
We conduct in-depth research on the lived experiences of underrepresented or barriered populations (such as ethnic minorities, patients with disabilities, etc.) to identify accessibility gaps and provide actionable solutions to improve patient support services for these groups.
Outcomes
Our Services Drive Success
01
Health Equity:
Identify and address the unique accessibility barriers faced by underserved patient populations.
02
Business Results:
Embed accessibility into patient touchpoints, increasing patient engagement and compliance, improving health outcomes, and driving success for PSPs and clinical trials.
03
Risk Management:
Comply with ADA and WCAG standards, reducing risk of litigation and ensuring regulatory compliance.
About
Normative
Normative is a human-centered innovation firm with a long history of partnering with healthcare organizations to create inclusive patient experiences. We specialize in embedding human-centered design principles into patient support programs and healthcare services, ensuring accessibility for all.
Ready to improve patient accessibility? Contact us today
+1 416-898-6732
